People don’t just Google things any more. They ask ChatGPT, Gemini, Perplexity and Claude. Here’s how to optimise for AI search.
If you’re still optimising only for traditional Google rankings, you’re already falling behind. Customers now ask AI assistants for recommendations, and those assistants cite the sources they trust.
AI Search Optimisation (AISO) rewards content that answers questions directly, uses clear headings and structured data, and comes from a site with real authority signals: reviews, case studies and consistent business details.
Start by auditing your top pages: does each one answer a specific question in its first paragraph? Is your business information identical everywhere it appears?
